L'Oréal Brandstorm

When: March 2026

Role: Researcher/Developer/Graphic Designer

Team Size: 3 Collaborators

Objective: "Craft the Future of Luxury Fragrance" for "The Biggest Youth Innovation Competition Worldwide". Create an experiential environment for consumers to engage with a new product in the luxury fragrance industry. Our goal with this project was to create an intimate fragrance experience that promotes sustainability and improves customer loyalty by engaging with customers through the important relationships in their lives. "With Love" is a product designed to share with a best friend, a lover, or a family member you wish to show gratitude and appreciation towards. The experience features discounts, rewards, & collectable items to encourage customer loyalty, while allowing customer to reuse their bottles for any new fragrance of their choosing when the time for a refill is due. The line features 5 fragrances for customers to pick from with limited edition fragrances at various in person lounges across the world.